ACPEN Databank Logo
In 2012, the Accounting CPE Network launched a new product to serve as a research tool for CPAs and accounting professionals. (For more info on it you can check out the promotional video we made for it.)
But, for this new project, I created this logo! Incorporating the ACPEN name and radiating circles found in ACPEN’s other branding, this logo for the first product offered by the network that didn’t carry CPE credit, is obviously very different than most of ACPEN’s other branding ( such as here and here).
With a simple, flat, and clear look, this logo is intended to be professional and contemporary. In addition, because the Databank was created as a research tool, a magnifying glass symbolizing “search” is incorporated into the type’s negative space.